"Selling art with Instagram – How to get collectors, more reach and success as an artist" is a must have masterclass manual from New & Abstract. It is aimed at visual artists and shows how to use Instagram effectively as a tool and what actions are necessary to advance an artist‘s career.
Likes are no longer crucial and reels seem to be more important than images. It has become harder to make a name for yourself on Instagram. Whether an emerging or established artist, the changes on Instagram and the digital art market present new challenges for all.
How can I use Instagram to sell my art and become even better known? How do I find galleries and collectors? How do I create good and relevant content and gain sustainable reach? What else is important besides reels? In addition to these questions, the book explains how to define prices, use the website strategically and how to sell art online.
Like a masterclass manual, this guide shows step by step with numerous examples how practical measures and artistic actions from the real world can be combined with those of the digital world and how Instagram can be integrated into the artist‘s everyday life as a creative tool.
File format: eBook as PDF (non-printable), downloadable three times
Year of publication: 2023
Author / Publisher: Alexander Jackert, founder of New & Abstract
The guide combines many years of experience and expertise from advising a large number of artists and curating the accounts @alexanderjackert, @studioviews_daily and @new_and_abstract with more than 650,00 followers.
"Selling art with Instagram – How to get collectors, more reach and success as an artist" is also available in German. Have a look here.