How do I create good and relevant content?

How can I use Instagram to sell art and become even better known? How do I find galleries and collectors? How do I create good and relevant content and gain sustainable reach? What else is important besides reels? In addition to these questions, the book explains how to define prices, how to use the website strategically and how to sell art online.

Like a masterclass manual, this guide shows step by step with numerous examples how practical measures and artistic actions from the real world can be combined with those from the digital one and how Instagram can be integrated into the artist's everyday life as a creative tool.

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