Five questions to Sara Ödman

Five questions to Sara Ödman

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Growing up on the southwest coast of Sweden, Sara Ödman (born 1981) moved to Paris in her early twenties to pursue her studies. With a Master's degree in Art Direction Sara’s design has crossed many disciplines such as textile design and brand identity within luxury and pr.t-. porter. Today she lives in Bourgogne, France, and works as an Artist and Art Director.

Tell us your story, why did you become an artist?

To create is an infinite part of me and has always been, I’ve loved to illustrate since I can remember. The empty paper inspires me, I always get my energy flowing just by the thought of coloring that white space.

I come from a family where art has always been a way to express yourself. My father painted a lot when I was younger, colorful pieces, full of energy. My brother is a photographer and artist creating visuals where the imagination has no boundaries and my mother has always been very creative, working with textile and decoration.

I have been working with graphic design and art director for 20 years and when I painted my first canvas, 5 years ago, a piece of me fell into the right place. To work with my canvases, to be able to create freely, is my fuel for feeling alive and complete.

When you create a new work, how do you go about it? What comes frst?

I start with sketches, composing different shapes and colors until a composition catches my attention.

Then I start working on my canvas, building it up with different layers of colors, working almost exclusively with acrylic and brushes. I take a break, two steps back, deciding what to change and what to keep until I find a balance, and I’m satisfied with the result. I love to work on big canvases, that’s when I feel the most comfortable and free.

What can you tell us about your studio, what makes it special to you and how does it in influence the way you work?

My studio is on the other side of the garden from our house. I adore this space; it's rather raw with a high ceiling that adds volume, and I always feel calm, free, and inspired when I spend time there. It's situated just in front of a massive ginkgo tree, which I believe emits wonderful energy.

Is there a work of art in your life that has especially impressed you?

The artwork of Helen Frankentheiler inspired me a lot to translate my inspiration onto canvas.

Reach to the stars: where will you be in 5 years?

I hope for many exhibitions, collaborations, and enriching encounters. Being able to work on and develop my art every day, feeling inspired and joyful. I would also love to have a studio located somewhere close to the ocean.

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